Well-being strategies for people and place.

Attracting wellness, eco and cultural travellers is good business.

Wellness Traveller in Western Australia

Strategy Development

We work with destinations and tourism operators to identify wellness tourism opportunities and strategies to tap into the $650 billion wellness tourism industry.

Web Design Studio

The best web design, management and SEO studio for your wellness, eco or cultural business. We get your business and create beautiful websites so you can build your brand and attract wellbeings.

Wellness Programming

We source from local purpose-driven products and practitioners, to increase appeal and attract more wellbeings through the development of wellness experiences.

Who We Are.

The early risers, the ocean dippers. The yoga posers, the breathwork trippers. The bare feet grounders, the ice bath nippers. The organic biters, the cold-pressed sippers.

Our Services

  • We source global, national and local insights and trends to strategically inform wellness, eco and cultural tourism opportunities. We develop strategic frameworks designed to support destinations and businesses attract the ever-growing market of wellness, eco and cultural travellers.

    • Strategic planning

    • Destination audits

    • Experience and product development

    • Eco, sustainable and regenerative tourism

    • Events and sponsorship models

    • Business case development

  • Destination Wellbeing can put well-being at the heart of what you do too.

    We can help you develop a brand identity, along with the strategies and tactics to support your new target audience of wellness, eco and/or cultural tourists.

    • Brand development or integration

    • Purpose development

    • Target audiences

    • Competitor analysis

  • We develop tailored tourism marketing and communication strategies to maximise the effectiveness and success of your overall business strategy to attract wellness, eco and cultural tourists.

    • Destination marketing

    • Strategic marketing plans

    • Go to market strategies

    • Wellness, eco and cultural tourism content development

    • Familiarisations and media visits

  • We identify collaborative opportunities and procure partnerships to attract more wellness, eco and cultural tourists through innovative and unique partnerships and collaborations.

    • Influencer strategy and management

    • Brand partnerships

    • Food and beverage strategies

    • Wellness industry experts and suppliers

    • Negotiations and contracting

  • Think of us as your Chief Wellness Officer. We can identify the wellness initiatives that are going to make a difference, so you can respond to the increased interest in wellness and attract more well-beings.

    With our growing database of local purpose-driven products and practitioners, we can source the perfect additions to your wellness programming.

  • Wellness Tourism Workshop

    We deliver practical insights on the wellness tourism industry and how to be effective in attracting those who seek out wellness experiences on their travels.

    Awards, Certification and Funding Proposals

    Gain recognition and attract wellness, eco and cultural tourists by enhancing your business through awards, certifications and possible grant funding.

    • Award nominations, submissions and amplification

    • Destination or business certification

    • Grant funding identification, applications, agreements, project management and reporting

Yoga and wellness

Meet our Head Wellbeing.

Lisa Spencer

Lisa has a diverse background in local, interstate and international roles in marketing, commercial and tourism. With a deep passion for wellness practices and experiences Lisa is also a certified Yoga Teacher and Breathwork Facilitator. Lisa works with a collective of wellbeings to deliver strategies, partnerships and programs for the destinations and tourism operators in the wellness and tourism industries.

Destination Wellbeing acknowledges the traditional custodians of the land on which we live, work, and gather in Western Australia.

We pay our respects to the Aboriginal people, the traditional owners and caretakers of this vast and diverse land, extending our acknowledgment to the Elders both past and present and to Aboriginal communities of today.

We embrace the opportunity to connect people and place, forging a shared journey of healing, reconciliation, and sustainability. We strive to create a society that embraces diversity, respects all cultures, and acknowledges the importance of caring for the land, waters, and ecosystems that sustain us and support our wellbeing.