Strategy Development.
We help destinations and businesses develop strategies to attract those interested in wellness, eco-friendly and cultural experiences.
Destination Development
We offer a comprehensive solution designed to identify and elevate wellness destinations to their full potential. We specialise in identifying and cultivating the unique wellness attributes of each location, developing strategies to harness the existing wellness tourism economy and encourage development in the opportunities identified. We are experts in the latest trends and demands of the wellness tourism market and provide practical solutions for businesses that operate within the wellness and tourism industries.
Our approach includes detailed market analysis, strategic planning, and sustainable development practices that respect and integrate local cultures and environments. We collaborate closely with local stakeholders to enhance existing wellness offerings and develop new, innovative experiences that attract new travellers.
Trends Research
Opportunity/Gap Analysis
Wellness Tourism Strategy
Action Plans
Industry Resources
Strategic Marketing
Our specialised Strategic Marketing Services are expertly crafted to position your wellness and tourism ventures at the forefront of the highly competitive wellness travel market. We craft compelling marketing strategies for business that can help you deeply resonate with your target audience. Not sure who that is? All good, our approach is anchored in market research and insights into consumer behavior, ensuring your strategy is aimed at the most valuable audiences for your business.
Brand development is at the heart of our services, where we identify what is at the heart of yours. We will differentiate your brand in the marketplace and develop strategies to effectively use your marketing budgets to make a big difference to your awareness and amplify your reach and credibility. Some of our services include;
Marketing Strategy
Branding and identity development
Search Engine Optimisation
Influencer Strategy
Sponsorship Strategy
Strategic Partnerships
Our Strategic Partnerships service is designed to forge powerful partnerships that amplify the reach and impact of destinations and the businesses that make up the wellness tourism economies. By collaborating with an extensive network of partners including luxury wellness resorts, renowned health practitioners, eco-friendly product suppliers, and influential wellness influencers, we create relationships that enhance the value and visibility of your offerings.
These partnerships are meticulously selected and managed to ensure alignment with your brand's values and goals, focusing on creating unique, high-quality wellness experiences that appeal to wellness travellers. From co-branded wellness retreats to cross-promotional health and wellness programs, our Strategic Partnerships service can ensure you are at the forefront of the wellness tourism industry, driving growth, and establishing your brand as a leader in creating transformative wellness experiences.
Partnership Strategy
Partner Identification and Vetting
Negotiation and Agreement Structuring
Collaborative Marketing & Promotion
Co-development of Products and/or Services